Вербицька А. В.: наукові статтіhttp://ir.stu.cn.ua/123456789/185112024-03-29T15:23:42Z2024-03-29T15:23:42ZAdvantages of social media marketing as a lead generation channel for startupsВербицька, А. В.http://ir.stu.cn.ua/123456789/264282022-12-27T10:37:41Z2022-01-01T00:00:00ZAdvantages of social media marketing as a lead generation channel for startups
Вербицька, А. В.
Highly competitive environment of start-ups encourages the effective implementation of their marketing and business
goals. The key task in this context is lead generation, which supports a start-up’s key tasks, namely strengthening
market positions and increasing sales. The key channel of the lead generation is the social media, which is in the best
method of performing marketing and business tasks formed within the framework of lead generation. The aim of the
paper is to study the channel of social media as a tool of lead generation for start-ups. The paper considers the features
of start-up lead generation on the social media platform, and stages of lead generation for start-ups. The paper
offers a number of measures focused at enhancing start-up`s position in social media channel in the context of lead
generation. A special focus is dedicated to increasing the effectiveness of marketing investments under COVID-19
pandemic.
Verbytska, A. Advantages of social media marketing as a lead generation channel for startups / А. Verbytska // Науковий погляд: економіка та управління. - 2022. - № 2 (78). - C. 72-78.
DOI: https://doi.org/10.32836/2521-666X/2022-78-11
http://www.scientificview.umsf.in.ua/archive/2022/2_78_2022/13.pdf
2022-01-01T00:00:00ZPrerequisites for the development of democratic governance in the field of social entrepreneurshipВербицька, А. В.http://ir.stu.cn.ua/123456789/264272022-12-27T10:01:51Z2022-01-01T00:00:00ZPrerequisites for the development of democratic governance in the field of social entrepreneurship
Вербицька, А. В.
The article is devoted to the analysis of governance mechanisms in the field of social entrepreneurship in the
European Union. The purpose of the article is to determine the prerequisites for the development of democratic
governance in the field of social entrepreneurship. The article emphasizes the importance of participatory governance
in social entrepreneurship. It is determined that social entrepreneurship should be analyzed from the perspective of
the approach of three dimensions: economic, social and managerial. The unique mission of each social enterprise
provides key tasks for the development of appropriate management structures that meet the needs of stakeholders.
Recommendations for improving the directions of state policy to promote the development of social entrepreneurship
and creating an enabling environment for social entrepreneurship were developed.
Verbytska, A. Prerequisites for the development of democratic governance in the field of social entrepreneurship / А. Verbytska // Economy and Society. - 2022. - № 43.
https://doi.org/10.32782/2524-0072/2022-43-31
2022-01-01T00:00:00ZEconomic foundations of social entrepreneurship development: national context and foreign experienceВербицька, А. В.http://ir.stu.cn.ua/123456789/264262022-12-27T09:54:41Z2022-01-01T00:00:00ZEconomic foundations of social entrepreneurship development: national context and foreign experience
Вербицька, А. В.
The article focuses on the study of social entrepreneurship in the economic dimension. The aim of
the study is to analyze the economic foundations of social entrepreneurship in the European Union
and to formulate recommendations for unlocking the potential of social entrepreneurship as a vector
of economic development in Ukraine. The article examines the European model of social impact
investing. The economic foundations for the development of social enterprises in the European
Union are determined, on the basis of which recommendations for the development of the economic
subsystem of social entrepreneurship in Ukraine are formulated.
Verbytska, A. Economic foundations of social entrepreneurship development: national context and foreign experience / А. Verbytska // Digital Есопоmу and Economic Security - 2022. - № 2 (02). - Р. 33-38.
https://doi.org/10.32782/dees.2-6
2022-01-01T00:00:00ZMarketing budget for launching a startup productВербицька, А. В.http://ir.stu.cn.ua/123456789/264252022-12-27T09:33:17Z2021-01-01T00:00:00ZMarketing budget for launching a startup product
Вербицька, А. В.
The article discusses the approaches for marketing
budgeting of startups at a launch stage. There
is no single efficient approach to the generation
of a startup marketing budget. The selection of
the approach will depend on the unique characteristics
of the company and product, the target
audience and its geography, income, as well as
the source of funding (own funds, investor funds,
grants, loans, etc.). Marketing and advertising
costs in the budget of modern startups have
grown significantly over the past ten years due
to the following factors: platform consolidation,
competition on paid advertising channels, ad
blocking and the availability of marketing tools,
increased competition, and market saturation.
The article summarizes the recommendations
that will help to distribute the startup marketing
costs effectively. The proposed principles of
startup marketing budgeting should be adapted
to the conditions of the market environment and
the research results of the target audience.
Verbytska, A. Marketing budget for launching a startup product / А. Verbytska // Інфраструктура ринку. - 2021. - Вип. 58. - С. 34-37.
https://doi.org/10.32843/infrastruct58-7
2021-01-01T00:00:00Z