Короткий опис(реферат):
The article investigates features of audit services market in Ukraine. The nature of the audit services market is determined; the distinctive features of audit services are analyzed. There have been systematized consumers queries, service customers according to a five-stage model of perception. There have also been revealed some peculiarities of the marketing activities of companies of audit services market that are based on components of the marketing mix and the model oriented at the consumers' request.
Суть розробки, основні результати:
Podolna, V. V. Marketing aspects of audit companies activities improvement in Ukraine / V. V. Podolna, J. A. Тopenko, O. S. Ievseitseva // Науковий вісник Полісся. – 2016. – № 4 (8). Ч. 2. – С. 340-345.