Короткий опис(реферат):
Develop a marketing program is phased process research and analysis of the specific market situation. It is important for development purposes and marketing strategies. They can become a way for achieving the objectives of enterprises in the international diversification of business activities or potential threats, able to block these pathways.
Суть розробки, основні результати:
Kovin’ko, O. M. As prerequisite program marketing international business diversification of agricultural enterprises of Ukraine / O. M. Kovin’ko // Науковий вісник Полісся. - № 2 (10). Ч. 1. – С. 185-194.