Короткий опис(реферат):
The influence of marketing distribution systems on the competitiveness of an individual enterprise is being investigated; the need for their effective formation and functioning is being substantiated. The implementation of relationships marketing concept has been proposed, which will help to establish a long-term cooperation of all subjects of the distribution system and will be the basis for the formation of production and distribution systems in market conditions.
Суть розробки, основні результати:
Babachenko, L. V. Modern aspects of organization of enterprises’ goods distribution systems / L. V. Babachenko, V. V. Zhydok, M. M. Zabashtanskyi // Науковий вісник Полісся. – 2018. – № 2 (14). Ч. 2. – С. 64-70.