In the article investigated the processes of the formation of global brands in the context of ensuring their competitiveness on the basis of their innovation potential
Суть розробки, основні результати:
Shvidanenko, O. A. Innovative component of the strategy of competitiveness of global brands / O. A. Shvidanenko, Iu. S. Gurova, T. G. Busarieva // Науковий вісник Полісся. – 2018. – № 2 (14). Ч. 2. – С. 198- 204.