Короткий опис(реферат):
A survey of graduates of schools, technical schools and colleges in various cities of Ukraine was conducted. Segments of potential consumers of economic educational services were selected. The set of innovative technologies and types of marketing for each segment are substantiated taking into account the characteristics of consumers and their attitude to sources of information about institutions of higher education.
Суть розробки, основні результати:
Martynenko, M. V. Innovations in marketing of economic educational services / M. V. Martynenko, N. M. Lysytsia, T. I. Prytychenko // Науковий вісник Полісся. – 2018. – № 2 (14). Ч. 2. – С. 212- 220.