Using innovations in tourism will increase the investment attractiveness of business projects. It is necessary to identify existing trends in tourism and to formulate practical tasks for their inclusion in the practice of travel organization. Used methods of synthesis and comparison for identifying tourism innovations.
The tabular method is used to provide characteristics for mobile applications used in tourism. A set of professional definitions has been improved: the tourist
internet portal, the state innovation policy in tourism, contextual advertising in tourism, tourism innovations, which form the idea of innovative ways of tourism development. The article presents existing interpretations of “innovations in tourism”. It is proposed to consider innovations in tourism as a new concept
of the service, which involves the introduction of new communication channels with the consumer, improvement of the ways of advancement of services,
updating of technological decisions influencing the offer of the markets. The definition of the state innovation policy of development of the recreational and
tourist sphere as a complex of measures on the formation of the national innovation system in the field of organization of recreation, leisure, streamlining of
travelers, an instrument for implementing an innovative model of economic development and sustainable development of the country, as well as an integral
part of the general policy of the state, which has systematically compared with the innovation policy of the most attractive for tourists countries, creating a
national management model of innovation we. With such an understanding, information technology plays an important role in promoting travel services. The
advantages of online portals over printed information sources. The statistics on the purposes of forming search queries by tourists are presented. Characterized examples of mobile applications in tourism. The existing tactical methods of the use of contextual advertising in tourism are revealed. Examples of
mobile applications that can be used to implement marketing strategies for travel companies are given.
Безуглий, І. В. Сучасні тенденції розвитку інновацій в туризмі / І. В. Безуглий // Інфраструктура ринку. - 2019. - Вип. 30. - С. 28-34.
