Короткий опис(реферат):
The article adapts the marketing complex (product, price, place, promotion, people, process) to the football club. The
components of the marketing mix of Football Club “Desna” are evaluated. Communications (online and offline) of FC
“Desna” are studied. In order to make effective decisions regarding the use of the marketing complex in the activities of
Football Club "Desna" SWOT-analysis is conducted. The main directions of improvement of realization of the marketing
complex of FC "Desna" are generalized and substantiated. It is proposed to plan communications complex through annual
compilation of a media plan developed on the basis of the SMM-strategy of the club.
Суть розробки, основні результати:
Onopko, O. Implementation of the marketing complex in the football club / O. Onopk, S. Polkovnychenko, M. Khomienok // Проблеми і перспективи економіки та управління. - 2020. - № 1 (21). - С. 132-141.