Anagement potential of the company with regard flock business life

Abstract

The existing approaches concerning enterprise potential structuring were summarized, and their advantages and disadvantages were identified. Basic structure of building elements as a set of interrelated and interacting elements was grouped. It is concluded that the construction of hierarchical structure of the enterprise potential model is possible provided the availability of certain functional relationships between components. The attention is focused on the production and functional relationships between the elements of economic potential, which are formed at each enterprise individually, depending on the characteristics of activity and industry sector. Considering the impossibility of identifying the production and resource potential levels (since not all the available resources of the enterprise involved in the activity) and, given the principle of capacity building emergence (which causes an increase in the result of the integration of resources compared to the amount of their effectiveness) reasonable approach to its elements identification is substantiated. It is pointed out that the structure of the capacity should be investigated not in three, but in four levels and taking into account the characteristics of the formation of the enterprise potential in current market conditions. At the same time, resource, industrial, economic and institutional levels are justified. According to the results of the analysis it is proved that the enterprise potential under current conditions is an important and dynamic characteristic of an enterprise as a whole. It reflects the state of the enterprise with respect to the requirements of the external and internal environment and opportunities on the basis of the density of its communication elements determined the value of the enterprise market opportunities. Effective use and capacity building on the one hand, solves the question of satisfying consumer needs, maintenance of stable position on the market and obtaining stable economic benefits and development of internal enterprise capabilities, on the other hand. The necessity of taking into account the business stages in justifying decisions on enterprise potential management is substantiated.