The methodological principles of determining the level of performance of the functions of consumerism

Abstract

The article deals with the peculiarities of performing the functions of consumerism. The research and systematic methodological approach are made in order to determine the level of consumer protection for a specific product or service. The use of the models of multiattributive products to the evaluation process of consumer protection is suggested, which doesn`t provide an assessment of attributes, but as far the consumer is protected using it. The problems and further directions of activation of the Institute of consumerism in the context of the performance of its functions are motivated.