Logistic support for the development of creative industries

Abstract

Logistics is beneficial to most creative industries, because it supports the market orientation of the enterprise, aims to offer optimal service to customers, contributes to increasing the transparency of the market, as well as the flexibility and ability of enterprises to adapt to changing market situations; focuses on stimulating sales and service while streamlining the logistics costs structure in general, that is, increasing the awareness of the value of the relationship "Costs - utility" in all spheres of the enterprise and phases of the logistic process; It provides the opportunity to solve problems arising at the junctions (connections) of movement of goods and information with other spheres at the enterprise (marketing, production, finance, personnel, etc.); generates and stimulates the tendencies for the integration and hierarchy of goals in the enterprise and in its relations with its partners, supports measures and components of management, as well as a long-term marketing strategy, determining their effectiveness; focuses on the rationalization of the organizational system of enterprises and the content of commodity movements in general; stimulates the growth of overall efficiency of management