Development of the creative sector of the world economy: trends for the future

Abstract

The modern environment is characterized by the high speed of business processes, increased competition, increased requirements, and differentiation of consumer needs, and increasing complexity of technology, especially information and communication. The creative sector is the fastestgrowing sector of the global economy, but it is also highly transformational in terms of income and job creation. Therefore, solving the problem of building an effective business model, the basis of which is knowledge, creativity, holistic innovation, and organizational abilities, requires exceptional attention. The article aims to theoretically analyze the creative sector of the economy and its impact onthe development of the world. The article used methods of comparison and analytics, synthesis of information, processing, and analysis of statistical. As a result of the research, it was revealed that the best results in the sphere of creativity and innovativeness are shown by economically highly developed countries. It was found that the qualitative economic growth of countries is provided by the profitability of the creative industries activity. The need to identify the needs and opportunities contributing to the prosperity of the creative sector of the economy based on the identified trends has been highlighted based on the researched information. It has been determined that the necessary relevant professional qualities of specialists of the future primarily include the abilities involved in the creative industries, namely: creativity, originality, and innovativeness. The conclusion noted that creativity and creative industries are trends of the future for employment, culture, and the well-being of states as a whole. That is, it is important to analyze the creative industries as one of the main environments for the subsequent rise of the economy, enrichment of well-being, and quality of life of society.