Abstract:
The purpose of the discipline "Startup Marketing" is to form of the second
(master's) students` competencies of marketing specialists in product marketing:
− creating a marketing strategy for a startup and understanding the features of all
its components;
− building a strategy for entering a new market for a startup product (including
the creation of a value proposition, key messages, portraits of an ideal user);
− creation and implementation of a brand marketing strategy for a startup product,
including SMM, PR and Influence Marketing;
− work with metrics and analytics of marketing channels to promote a startup
product;
− interaction with the product and marketing team to promote a startup product.
The subject of study is the theoretical and applied aspects of startup marketing.
The main tasks of studying of the discipline "Startup Marketing" are:
- master the skills of developing startup projects as innovative business projects
in modern market conditions;
- learn how to apply marketing approaches in the formation and implementation
of a startup business model;
- acquire knowledge of product marketing for the startups.
Description:
Startup Marketing : methodical instructions for practical lessons for applicants for higher education of the educational program "Marketing" specialty "075 Marketing" of the master's level / сompilers: A. V. Verbytska, I. O. Khomenko. - Chernihiv : Chernihiv Polytechnic National University, 2024. - 48 p.
