Educational “hub” of cryptomarketing: reasons, basics and organization

Abstract

The study revealed a strong link between entrepreneurs ' awareness of cryptomarketing issues and the relevance of studying these issues. The less representatives of the business environment know about the opportunities and prospects for using blockchain and cryptocurrency technologies, the more interesting it is for them to study these issues. Additional factors that affect the degree of awareness of new business tools and the relevance of educational initiatives in the field of cryptomarketing are the type of business activity, the age of the entrepreneur, business experience and the size of the enterprise. When organizing an educational “hub”, it is necessary to be guided by such principles as decentralized centralization, mixed format, short intensive, and an emphasis on practice.