Viral management as a subset of creative management in conditions of financial instability

Abstract

The article states that viral management is a subset of creative management, since only a creative person can become a virus carrier. It has been proved that a person who possesses at least one of the elements of creativity can become a virus carrier. The authors of the article suggest a classification of virus carriers: a trojan, a spy, a vandal. The main task of virus carriers has been identified which is definition of employees’ strengths and formation of workers groups in such a way that they fully meet these skills.