ISSN 2415-363X

Browsing 2018 by Author "c409e6c0-34f3-42db-be0f-ce0defe9a74f"

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  • Innovative component of the strategy of competitiveness of global brands 
    Швиданенко, О. А.; Гурова, Ю. С.; Бусарєва, Т. Г. (Чернігів : ЧНТУ, 2018)
    In the article investigated the processes of the formation of global brands in the context of ensuring their competitiveness on the basis of their innovation potential