ISSN 2415-363X

Browsing 2018 by Subject "strategies"

Sort by: Order: Results:

  • Innovative component of the strategy of competitiveness of global brands 
    Швиданенко, О. А.; Гурова, Ю. С.; Бусарєва, Т. Г. (Чернігів : ЧНТУ, 2018)
    In the article investigated the processes of the formation of global brands in the context of ensuring their competitiveness on the basis of their innovation potential