IRChNUT
Електронний архів Національного університету "Чернігівська політехніка"

Перегляд Науковий вісник Полісся. – 2018. – №2 (14) Ч. 2 за датою публікації

ISSN 2415-363X

Перегляд Науковий вісник Полісся. – 2018. – №2 (14) Ч. 2 за датою публікації

Сортувати за: Впорядкувати за: Результатів на сторінці:

  • Competitive and integrative benchmarking to ensure the competitiveness of higher education institutions 
    Ганущак–Єфіменко, Л. М.; Ніфатова, О. М.; Щербак, В. Г. (Чернігів : ЧНТУ, 2018)
    The article justifies the feasibility of competitive and integrative benchmarking increasing the competitiveness of national universities. Toolkit of process-oriented approach of benchmarking is based on justification of ...
  • Effective system of commercial disputes resolution as a prerequisite of economic progress 
    Мазаракі, Н. А. (Чернігів : ЧНТУ, 2018)
    The formation of the Ukrainian concept of the dispute settlement system must necessarily take into account the national socio-cultural and legal features. The necessity of institutionalization of mediation is proved by the ...
  • Viral management as a subset of creative management in conditions of financial instability 
    Кирилов, Ю. Є.; Танклевська, Н. С.; Жосан, Г. В. (Чернігів : ЧНТУ, 2018)
    The article states that viral management is a subset of creative management, since only a creative person can become a virus carrier. It has been proved that a person who possesses at least one of the elements of creativity ...
  • The marketing strategy formation of social and economic integration and adaptation of internally displaced people 
    Балуєва, О. В.; Токарева, В. І.; Чуприна, О. О. (Чернігів : ЧНТУ, 2018)
    The conceptual bases of marketing strategy formation of IDPs’ social and economic integration and adaptation as well as organizational and economic mechanism of its realization have been offered in the article. Attention ...
  • Innovation training and development technologies for managerial personnel 
    Сафонов, Ю. М.; Масленніков, Є. І.; Борщ, В. І. (Чернігів : ЧНТУ, 2018)
    The problems of management education in Ukraine are viewed. The ways of addressing challenges were suggested. Also the main tendencies of Ukrainian business education market are researched. Issues and challenges of business ...
  • Theoretical and methodological fundamentals of the staff competitiveness management in personnel security aspect 
    Король, І. В.; Слатвінський, М. А.; Чирва, Г. М. (Чернігів : ЧНТУ, 2018)
    The authors classified and systematized the basic tools of personnel management at various stages of staff development. The main positions of staff competitiveness management concepts are analyzed, domestic and foreign ...
  • Research of consumers 'liability level to Ukrainian online trade 
    Бочко, О. Ю.; Подвальна, Г. В.; Кузяк, В. В. (Чернігів : ЧНТУ, 2018)
    The article presents principles of Internet-store performance. Argues low confidence of Ukrainian consumers in Internet-stores that is connected with low level of responsibility for untimely delivery of goods, absence of ...
  • Methodological approach to predicting producer prices for petroleum products 
    Посохов, И. М.; Горенко, Н. А.; Челак, В. В. (Чернігів : ЧНТУ, 2018)
    In this article, the stages of research and prediction are considered of wholesale prices for petroleum products, a methodological approach is proposed in order to evaluate the accuracy of forecasting using neural networks, ...
  • Innovative component of the strategy of competitiveness of global brands 
    Швиданенко, О. А.; Гурова, Ю. С.; Бусарєва, Т. Г. (Чернігів : ЧНТУ, 2018)
    In the article investigated the processes of the formation of global brands in the context of ensuring their competitiveness on the basis of their innovation potential
  • Маркетингові аспекти розвитку ринку туристичних послуг в Україні 
    Барабанова, В. В.; Богатирьова, Г. А.; Приймак, Н. А. (Чернігів : ЧНТУ, 2018)
    У статті досліджено стан ринку туристичних послуг в Україні у світлі новітніх реалій. Розроблена структурно-функціональна модель системи маркетингових підходів та оперативна модель управління процесом реалізації маркетингових ...
  • Innovations in marketing of economic educational services 
    Мартиненко, М. В.; Лисиця, Н. В.; Притиченко, Т. І. (Чернігів : ЧНТУ, 2018)
    A survey of graduates of schools, technical schools and colleges in various cities of Ukraine was conducted. Segments of potential consumers of economic educational services were selected. The set of innovative technologies ...
  • Modern aspects of organization of enterprises’ goods distribution systems 
    Бабаченко, Л. В.; Жидок, В. В.; Забаштанський, М. М. (Чернігів : ЧНТУ, 2018)
    The influence of marketing distribution systems on the competitiveness of an individual enterprise is being investigated; the need for their effective formation and functioning is being substantiated. The implementation ...