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Browsing Науковий вісник Полісся. – 2018. – №2 (14) Ч. 2 by Subject "strategies"

ISSN 2415-363X

Browsing Науковий вісник Полісся. – 2018. – №2 (14) Ч. 2 by Subject "strategies"

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  • Innovative component of the strategy of competitiveness of global brands 
    Швиданенко, О. А.; Гурова, Ю. С.; Бусарєва, Т. Г. (Чернігів : ЧНТУ, 2018)
    In the article investigated the processes of the formation of global brands in the context of ensuring their competitiveness on the basis of their innovation potential