Business planning of activities of the enterprise

Abstract

Business planning is not a new phenomenon in Ukraine's economy. It is an integral tool of the business environment used to create a new business or project. The business plan describes the main aspects of the future project or enterprise, analyzes all the problems it may face, and provides ways to solve them. It is also the main document on the basis of which partners, investors and creditors provide the necessary investments. In a market economy, such a plan should be a planned program to study the market and competitors, risk, production and economic, financial activities and sales and ensure 8 the adaptation of the firm to new conditions. This approach involves the possibility and need to develop local business plans for individual projects, products (goods) and services. In crisis conditions, the business plan of the enterprise is designed, above all, to solve the problem of improving its financial condition. The concept of the system of internal business planning is to create a system of management and analysis of all areas of financial and economic activity of the enterprise, which meet the following requirements: ⎯ Development of a functional model of the enterprise with the allocation of basic business units and management functions; ⎯ Interconnectedness of a complex of receptions in horizontal and vertical section; ⎯ Reliability and timeliness of analytical information obtained as a result of the enterprise; ⎯ Qualitative analysis and detection of deviations as a result of plan-factor comparison; ⎯ Flexible and fast scheme of adaptation to changes of internal and external factors. Thus, business planning is a universal tool that can be used with different target settings. The theoretical and practical fundamentals of enterprise business planning were investigated and summarized; thereupon the best ways to improve the effectiveness of drafting the business plans were developed. The theoretical fundamentals of enterprise business planning were investigated, and their essential characteristics were unified. The methodological principles of drafting the business plan were summarized, and the practice of business planning at LLC “LKT 2016” was analyzed. The proposals for business-planning improvement of the company under investigation in the context of adjusting to dynamic market changes were developed.