Короткий опис(реферат):
The question of what influences a consumer’s buying decision is,
without exaggeration, one of the key questions in marketing. Building the brand’s
interaction with the target audience, developing the idea and content of the
advertising message, finding effective communication channels and implementing a
dozen more urgent tasks depends on the answer to it. Social psychology, back in the
last century, offered its own view of the problem, giving the world the theory of
behaviorism, a theory based on the study of the dependence of the behavioral
reactions of a person on stimuli from the external environment.
Суть розробки, основні результати:
Lysenko, I. V. Consumer behavior in the context of behaviorism theory / І. V. Lysenko // Finance: theory and practice : аbstracts ІІ International scientific-practical conference (Kyiv, 2021). - Kyiv : NAU, 2021. - Р. 25-27. https://dspace.nau.edu.ua/bitstream/NAU/54597/1/25_Lysenko.pdf