Нotels and creative industries: modern challenges

Abstract

The final qualification work is devoted to the study of the problem of innovations in the hotel and restaurant industry. The theoretical section examines the latest approaches in this area of hotel activity. After conducting the research, we concluded that a large number of scholars consider the hotel industry as a segment of tourism activity. In this section, the interaction of innovations and the hotel industry in modern conditions was identified, including digital technologies, content marketing and social networks. The second section analyses the activities of the hotel industry, examines in detail various aspects of the organisation and assesses its competitiveness. The third section develops recommendations for introducing innovations, improving services, and areas for business improvement. The scientific novelty of the study is as follows: 1. The concept of innovation in the hotel and restaurant business is substantiated. 2. The influence of creative industries on the development of the hotel business is analysed. The results of the study are the development of recommendations for the use of creative industries in the hotel industry