Features of Advertising Activities in the Tourism Industry

Abstract

The thesis is dedicated to exploring the peculiarities of advertising in the tourism industry. It delves into the current state of advertising activities in the international market of tourist services, identifies key aspects of advertising strategies, and examines their impact on consumers and the competitiveness of tourist destinations. The object of the research is the process of forming and implementing advertising campaigns in the tourism industry, while the subject of the study is the peculiarities of the processes of formation and implementation of advertising campaigns within the context of the tourist market. The purpose of this work is to study and analyze the effectiveness of advertising in the tourism industry, identify trends in the advertising market, and develop recommendations to enhance the effectiveness of advertising campaigns in this sector. The objectives of the final qualification work include researching the essence, role, and features of advertising in the tourism industry, analyzing the current state of advertising in the international market of tourist services and its impact on various tourist destinations, and providing assessments and recommendations for the development of innovations in advertising within the tourism industry. The work examines various aspects of advertising activity in the tourism industry, such as the utilization of different media platforms, the role of visual appeal, the specificity of the target audience and the influence of seasonality on advertising strategies. The thesis is structured into the following sections: - Theoretical foundations of advertising activity in the tourism industry; - Analysis of the current state of advertising activity in the tourism industry; - Prospects for the development of advertising activities in the tourism industry. General conclusions were drawn throughout the course of the work.