Короткий опис(реферат):
The general evaluation of the enterprises’ trade name competitiveness of the investigated allocation units has been outlined. The analysis of the scientific approaches to the characteristics of the trade name’s evaluation has been conducted. The relative significance of the rates of trade name’s power and devotion to the enterprise’s trade name has been determined, taking into account their mutual influence. It has been proved, that the rates of the enterprise trade name power evaluation may indirectly influence the level of devotion to the enterprise trade name and vice versa.
Суть розробки, основні результати:
Gryshova I. U. Тhe estimation of the enterprise trade name competitiveness / I. U. Gryshova, O. V. Mityay, S. S. Stoyanova-Koval // Науковий вісник Полісся. — 2016. — №2 (6). — C. 85-91