Короткий опис(реферат):
The author summarized origin and basic types of models in a segment «business to consumers», and features of their functioning in a modern economy. The considerable attention is paid to the role of corporate social responsibility in the construction of effective intercommunications with consumers.
Has identified how the observance of CSR principles in modern enterprise influences its reputation.
Суть розробки, основні результати:
Havrylenko, T. V. Corporate social business’s responsibility as the instrument of managing of the enterprise / T. V. Havrylenko // Науковий вісник Полісся. – 2017. – № 1 (9), ч. 2. – С. 128-133.