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Institutional Repository of Chernihiv Polytechnic National University

Browsing Бабаченко Лариса Валентинівна by Subject "communication strategy"

ISSN 2415-363X

Browsing Бабаченко Лариса Валентинівна by Subject "communication strategy"

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  • Communication strategy development algorithm for B2C startups 
    Вербицька, А. В.; Бабаченко, Л. В. (2021)
    This article proposes an author’s algorithm for developing a communication strategy for B2C startups, including: communication audit of B2C startup, setting goals and objectives of the communication strategy (business ...