Abstract:
It is stated that the results of evaluation of aggregate value and separate components of the potential of an enterprise, market opportunities, uncertainties and threats are the basis for strategic plans of the development of an enterprise.
It is proved that graph-analytical assessment methods demonstrate the results of research and provide information not only about the size of potential, but also about the "problem" elements.
The shortcomings of existing methods of assessment of the potential of an enterprise are defined (square of the potential, the radar method, ect.)
The feasibility of modeling and assessment of the potential of an enterprise for five elements - ‘vectors of development’ – informational, labor, financial, industrial and market potentials is grounded.
Attention is paid to the advantages of building the graph-analytical model – ‘star of the potential of an enterprise’.
