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Institutional Repository of Chernihiv Polytechnic National University
Browsing Безуглий Ігор Володимирович by Subject "advertising appeal"
ISSN 2415-363X
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Browsing Безуглий Ігор Володимирович by Subject "advertising appeal"
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(Чернігів : НУ "Чернігівська політехніка", 2023)In order to evaluate the effectiveness of advertising in tourism, it is proposed to separately evaluate the economic and communicative aspects. Economic efficiency is determined by the ratio of results from the advertising ...
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