IRCPNU
Institutional Repository of Chernihiv Polytechnic National University

Browsing Проблеми і перспективи економіки та управління. – 2020. – №1(21) by Subject "marketing of football club"

ISSN 2415-363X

Browsing Проблеми і перспективи економіки та управління. – 2020. – №1(21) by Subject "marketing of football club"

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  • Implementation of the marketing complex in the football club 
    Онопко, О. С.; Полковниченко, С. О.; Хомєнок, М. В. (Чернігів : ЧНТУ, 2020)
    The article adapts the marketing complex (product, price, place, promotion, people, process) to the football club. The components of the marketing mix of Football Club “Desna” are evaluated. Communications (online and ...
  • Implementation of the marketing complex in the football club 
    Онопко, А. С.; Полковниченко, С. О.; Хомєнок, М. В. (Чернігів: ЧНТУ, 2020)
    The article adapts the marketing complex (product, price, place, promotion, people, process) to the football club. The components of the marketing mix of Football Club “Desna” are evaluated. Communications (online and ...