Formation of modern directions of strategic development of the publishing and printing industry of Ukraine

Abstract

Integration of the Ukrainian economy into the world, in particular into the European economic space, actualizes the necessity of developing integrated ways of strategic development of enterprises of the publishing and printing industry. The article analyzes the development of the publishing and printing industry in Ukraine, reveals the problematic issues of its functioning, outlines the priority directions of the further movement. The most important steps that will enhance the growth and use of strategic potential of the industry are described.