Короткий опис(реферат):
In the context of globalization, the decisive factor in the competitiveness of
companies is the effectiveness of the marketing system, but most attention is paid to
the development of innovation marketing, as innovation leads to completely new
products that are often in demand and play a major role in competitiveness. Also, in
today's world, companies can not exist without innovative processes in the production
and creation of innovative tools.
Суть розробки, основні результати:
Lysenko, I. V. Marketing innovation in brand development / I. V. Lysenko // Сучасна економічна наука: теорія і практика : матеріали XІ Всеукр. наук.-практ. конф. (м. Чернігів 16 листопада 2021 р.) – Чернігів : НУ «Чернігівська політехніка», 2021. – С. 60-64. https://stu.cn.ua/wp-content/uploads/2022/09/zbirnyk-tez-16.11.21.pdf