Короткий опис(реферат):
Like the brands themselves, branding trends need to be updated from time to
time so as not to lose touch with reality. Branding trends that once seemed modern and advanced
are suddenly becoming obsolete. To stay relevant to your audience in the new year, you should
consider the main trends.
Today’s customers are very picky, they have little to surprise, so you should not have high
hopes for a hype slogan and a bright logo. In order to touch the heart of the audience you need to
speak to her in one language.
Суть розробки, основні результати:
Lysenko, I. V. Tone of voice a brand's and its impact on business / I. V. Lysenko // Академічна й університетська наука: результати та перспективи : зб. наук. праць XІV Міжнарод. наук.-практ. конференції (м. Полтава, 09 грудня 2021 р.). – Полтава : Полтавська політехніка, 2021. – С. 39-41.