Короткий опис(реферат):
The research in the article is about the evolution of branding by type of economy and use of interdisciplinary methodology, active management technologies of marketing and consumer behavior are defined, and the trends they use in the context of business performance are suggested.
Суть розробки, основні результати:
Zaitseva, О. I. Use of marketing technologies as an intangible asset in the context of business efficiency / О. I. Zaitseva, S. V. Nechaev // Науковий вісник Полісся. – 2016. – № 4 (8). Ч. 2. – С. 329-334.