Abstract:
The results of the re-search aspects of the formation and development management business potential of industrial enterprises in the current market conditions were generalized.
It is concluded that the current phase of economic development requires new approaches to understanding the full operation and marketing support entrepreneurial potential, which forms the base of knowledge as one of the most valuable resources, which the company uses for its existence.
Description:
Khachatrian, V. V. Marketing management providing of entrepreneurial potential as a requirement of modern market / V. V. Khachatrian // Науковий вісник Полісся. – 2017. – № 1 (9), ч. 2. – С. 162-167.
