Abstract:
Identification of new economic zones of problem marketing and logistics situations for the purpose of implementation of the system approach to management of innovation activity is given. The scheme of interaction of marketing and logistics with the change of priorities in the activity of the innovative active enterprise is shown.
Description:
Mnykh, O. B. Exit from innovation crisis of Ukraine and identification of new economic zones of problem marketing and logistic situations / O. B. Mnykh, Yu. M. Safonov // Науковий вісник Полісся. – 2018. – № 4 (16). – С. 86-95.